Advanced Product Quality Planning (APQP) is a structured method of defining and executing the steps necessary to ensure that a product satisfies customer requirements. Developed by the automotive industry (AIAG) and essential to IATF 16949 compliance, APQP acts as a cross-functional roadmap that bridges concept design to volume production.
With the rollout of the AIAG APQP 3rd Edition and the standalone Control Plan 1st Edition, organizations must implement robust gating management, supply chain readiness indicators, capacity evaluations, and risk mitigation strategies to avoid launch delays and costly warranty claims.
At SriWin, our consulting and practitioner masterclasses guide Cross-Functional Teams (CFTs) through each APQP milestone. We align Design & Process FMEAs, prototype builds, measurement capability, and pre-launch safe containment plans to ensure 100% on-time, zero-defect OEM production ramp-ups.
Capturing Voice of the Customer (VOC), warranty history, business plans, product reliability goals, and initial bill of material (BOM) scoping.
Engineering design verification, DFMEA generation, Design for Manufacturability (DFM/DFA), and prototype build control plans.
Developing process flow charts, plant layout optimization, PFMEA risk prioritization, and pre-launch control plans with error-proofing.
Significant production run trial (Run-at-Rate), Measurement System Analysis (MSA), preliminary process capability (SPC / Cpk), and PPAP sign-off.
Evaluating continuous production variation, customer delivery ratings, safe launch containment, and lessons learned transfer.
Developing dynamic Prototype, Pre-Launch, and Production Control Plans integrated with pass-through characteristics and Safe Launch audits.
Avoid expensive launch delays, late tooling changes, and project overruns through structured gate-stage approvals.
Identify critical failure modes during digital CAD and early tooling stages before hard capital expenditure is committed.
Prevent expensive late-stage engineering change orders (ECOs), prototype scrap, and catastrophic field warranty claims.
Establish high credibility with automotive Tier-1s and OEMs by presenting transparent, audit-ready APQP gateway tracking.
Break organizational silos between design, production, purchase, maintenance, and quality engineering teams.
Ensure all 18 PPAP elements and Run-at-Rate capacity benchmarks meet customer specific requirements on the first submission.
Connect with SriWin’s automotive core tool practitioners to upskill your Cross-Functional Teams or streamline your upcoming product introduction cycle.
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